Discount Blogs - How Effective Are They?
Social networks are a fast and reliable way to promote products and services. We, the Perfluence team, help advertisers find influencers and broadcast advertising to a loyal target audience. We know which bloggers are effective and bring in money. But advertisers do not always agree with us, we notice a misunderstanding on their part when it comes to placing ads in the accounts of "discounters". Therefore, in this article, we decided to put everything on the shelves and explain why you should not be afraid of collaborating with authors who talk about discounts and sales.Who are the "discounters"?
Some advertisers are skeptical about "discounters", considering them useless for attracting regular customers. In fact, they are the same bloggers as others. They also develop a personal brand. The only difference is in the topic. Some talk about motherhood, others about their lifestyle, and "discounters" about promotions and sales. For social media users, this is an interesting and no less important topic, we would even say vital.
At first glance, it may seem that only people with low purchasing power, freeloaders who hunt for low prices, subscribe to blogs about discounts and sales. But in fact, everyone is trying to buy cheaper and save money. It is not for nothing that we see the inscriptions “Sale” and “Discounts” everywhere, which, by the way, always attract and make you try a product or service.
In fact, the audience of "discounters" is the same as that of other authors. There are also wordpress web design agency so-called "freeloaders", but among the subscribers there are many who will be really interested in your product. After all, as we wrote above, discount bloggers develop a personal brand: they talk about life, share experiences and thoughts, show footage from travels and much more. Their channels are filled with interesting and useful information. Therefore, people subscribe to them not only to receive discounts, but also because people like to watch their lives.
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IMPORTANT! There are many “lazy” authors on social networks who do not run their channels fully, but only post content with discounts on goods and services. You will not get any benefit from them - that's a fact. Because, in fact, this is not a blog, but a platform where promo codes are leaked. When launching advertising campaigns with Perfluence, you have nothing to fear, because we will not offer you such authors. The influencers with whom we cooperate are carefully selected and checked according to a number of criteria.
You will be surprised, but according to our internal statistics, there are a huge number of top bloggers who talk about promotions and sales. In general, all influencers do this, this is the essence of their work. The difference between "discounters" is that they talk about it more often and openly.
How did the "discounters" perform on the Sbermarket project?
Speaking about authors who talk about discounts and sales, we cannot help but mention the SberMarket project. When we suggested testing "discounters", the customer's team was critical of this idea, thinking that only one-time "freeloaders" would come from such bloggers. Nevertheless, we insisted on trying and making a decision after the fact, when we get the results. As a result, the test campaign showed that from 25 to 40% of customers returned for repeat orders, as with influencers with other topics. The numbers turned out to be higher than expected, for SberMarket this was a revelation. You can read more about this case at the link .
CONCLUSION: Before launching an advertising campaign, you need to test different bloggers, this is the only way you can check their effectiveness.
We do not advertise, promote or highlight channels about discounts and sales. The only reason we wrote this article is to show advertisers that "discounters" are clearly underestimated and deserve attention. Advertising in their blogs helps to effectively promote products and services, attracting new customers. These are not just words, these are statistics that our analytics department has been monitoring for the past few years.
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