Elevating Your Business with Digital Marketing Innovation
These fields are dynamically inserted into your message to add a personal touch to your ad. Message Ads for what purpose? Your advertisement turns into a personalized invitation. Prospects will feel like they are being personally contacted. It is therefore an effective format for promoting unique and highly specialized offers. . Sponsored content Sponsored content allows your posts to appear directly in the LinkedIn News Feed. With this LinkedIn Ads campaign format, you can boost a post published on your company page . The goal is to increase the visibility of the post and generate action from users.There are three types of sponsored content within LinkedIn Ads The image The video The Albania WhatsApp Number carousel Sponsored content for what purpose? Sponsored content helps boost your brand awareness or increase traffic to specific content blog article, infographic, white paper, sales page, etc. . Text Ads Text Ads are similar to Bing or Google search ads. They are only distributed on desktop and their bidding cost is lower than other LinkedIn offers. However, it must be admitted that their design is less attractive and less prone to conversions. I therefore do not particularly recommend this format if you want to use LinkedIn Ads to generate qualified leads to feed your sales pipeline.
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Text Ads for what purpose? This format remains ideal for quick and easy to manage awareness campaigns. Text Ads display your brand or company on a regular basis to your target audience. . Dynamic Ads Dynamic Ads allow you to engage users with personalized ads. Among this format, there are three options Spotlight ads to promote a specific product, service, event or content. Follower ads to recruit new subscribers to your page. Job ads to boost the visibility of a recruitment ad. Dynamic Ads for what purpose? This type of advertising attracts the attention of prospects or candidates.
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