|
Social profile today is therefore not enough to make yourself known or even promote company sales and marketing actions, what is essential to support it is a Social Advertising strategy . What do you need to run campaigns on Facebook? First of all, a Facebook page , and/or an Instagram account . The most correct operation is to create a Business Manager (now being transformed into a Business Suite.
To which all our Facebook properties can be connected, so as to have a single control center for everything. We will therefore have the possibility to manage, from a single access, Page, Instagram account, Ads account, Pixel, Catalogue, and C Level Contact List all the collaborators that we can assign to the various tools. The best Social Ads strategies for e-commerce At Extera, to best support each client in their specific business needs.

We create tailor-made strategies and solutions to maximize objectives also through Social Ads campaigns. However, there are some best practices that everyone can follow, namely those of creating the so-called Funnel : a system of multiple campaigns aimed at attracting users ever closer to the final goal. To do this, you need to work on three phases: Awareness, Traffic, Conversion.
|
|