Selected events recommended for collection

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Enhanced Measurement Events Additional events that can be collected when the Advanced Measurement option is enabled. For example, they include content view , add product to cart , or remove product from cart . Recommended events Specially to obtain more detailed data about user activity. These events include, for example, lead generation ( ), search ( ), or transaction ( ). Custom events Events that you can define yourself to track custom actions or user interactions that are not covered by automatic or recommended measurements.

They can be used to track content such as pop-up displays, video playback, or interactions. Before we C Level Contact List dive into creating events in , it's important to understand the benefits of tracking events. With events, you can track every user interaction, from clicking a button to playing a video to making a purchase in an online store. This will allow you to understand exactly how users use your website or app and which actions result in orders or other business goals.



This allows you to optimize your website or app to increase its effectiveness and achieve better results. Before creating an event in , it is worth ensuring that the event is not already automatically collected or overridden by advanced measurements. This way you avoid unnecessary data collection and duplication. However, if you do not find the selected event in the list, you can use the analysis options or use Tag Manager.