They can vary by medium SERP, social media, email

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We know that click-through rate or CTR can therefore provide us with essential information about what is working and what is not in our marketing efforts. In order to improve our campaigns, it's important to determine what factors influence our CTR specifically. ), by time of year, or even from one ad to another in seemingly similar contexts. Factors that can influence CTR: Ad/content quality and relevance Selected keywords Ad placement Design and visuals The call to action (CTA) and its wording Meta data: meta title and meta description.





How to improve CTR? First, it's important to understand what Special Data good CTR actually means. A level considered to be good can vary from one platform to another (Google, Facebook, etc.), from one industry to another, from the type of advertisement (search, display, video, etc.). Also, before making a diagnosis, the CTR score should also be analyzed in relation to other indicators, such as the conversion rate. For a benchmark though, we periodically take a look at the Google.








Ads Benchmarks report by WordStream , which includes information relevant to various industries. On average, for Google Ads, we have a CTR of 6.11%. The industries with the highest CTR? Arts & Entertainment, Sports & Recreation and Travel. The lowest CTRs are, on average, in the Legal Services, Home & Home Improvement and Business Services industries. Attention : if we talk about CTR according to the positions achieved in the SERP , the click-through rates look completely different for the organic positions.