Therefore the focus is to optimize

HongKongPhone

What stage is your market at? In the existing market, the focus is on retention and realization. Optimize products and services to obtain more value from each user, or provide new value-added services and new usage scenarios. ② Which life cycle is your product in? In the growth stage, it is necessary to continue to polish the product and introduce data analysis capabilities, focusing on indicators such as retention rate, growth rate, and user engagement. ③Which category does your product belong to? The product is a type with weak social attributes and strong user willingness to pay.  the payment conversion path and increase




repurchase. ④ What other special and important factors are there in the business model? The product relies heavily on external third-party transportation capacity supply and price. There needs to be a stable and Hong Kong Phone Number  sufficient supply of transportation capacity, as well as competitive market prices. Conclusion: Xiaobai believes that the product is in the early stages of growth at this time. First, focus on retention rates and monetization paths. Secondly, we must continue to provide customers with more value-added services and support more usage scenarios. In addition, it is necessary to pay attention to the supply of three-party transportation capacity and formulate service experience-related indicators to ensure a stable service experience. Drawing on growth ideas: During the product PMF stage, Xiaobai found the







best competing products and benchmarked product functions. At this stage, Xiaobai has summarized the growth ideas and specific methods of competing products through further research and analysis. No further details will be given here. Step : Find the driving force for growth Formulate North Star Indicators: When Xiaobai joined the company, the goal for this product was to reach an average of , orders per day by the end of However, Xiaobai was not in a hurry to set this goal as a North Star indicator. Xiaobai first understood the significance of the goal and how to estimate it by reading the department's annual plan, communicating with leaders, and taking inventory. After Xiaobai's own understanding and recalculation, he judged that the goal setting