Attention to customer needs

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Online shopping portals must be designed to help people find the products they want in the shortest possible time and without unnecessary delays that discourage them from purchasing and encourage them to visit competitor portals.Providing an efficient and well-organized browsing experience is not just an additional benefit, but an essential need to be satisfied to complete conversions.the importance of a good user experience in e-commerceAt least 65% of people search for the information they need from mobile and for this reason it is necessary that e-commerce sites can be navigated intuitively and in a short time.Graphics should never be a source of distraction but rather confirm the average user's expectations regarding colors, functionality and position of elements in relation to their context .



If the cart with orders placed is always at the top right, placing it on the left instead Special Data makes it less intuitive for the navigator to locate it.If nature brings to mind light and vital colors such as green and light blue, it would be a good idea to use these colors for your e-commerce products for gardening, nautical or swimming pool items, while stores selling children's products can have a light pink as its prevailing colour.The payment procedures must be as intuitive and functional as possible so as not to discourage users from completing them (the patience of navigators is not infinite, quite the opposite).Organize contents optimallyOriginal content is always the most effective way to capture the attention of your typical user, as it allows you to offer effective responses to your audience.Videos, blog articles, ebooks, podcasts are examples of materials that can be produced to offer useful tools capable of responding to the needs of your target, to be promoted through a company blog alongside e-commerce and through the most appropriate social channels associated with the brand.Original and valuable contents allow you to establish an effective connection with your audience by providing knowledge and tools that help users solve their needs. In this way you can confirm your skills and overcome the competition who only limit themselves to selling their products.





The intuitive organization of products affects the possibility of converting visitors into satisfied customers. Products must be placed within the conceptual categories in which an average user would expect to find them.Example ecommerce navigation treeVery important is to introduce a practical search engine that makes it easy for visitors to identify products both by name and according to adjectives and categorizations useful to them.This search form must be placed in a position that makes it easily visible even to those who browse on mobile, for example at the top right under the menus.Products can be distinguished by a series of tags that allow you to collect elements with similar characteristics across categories.In this way you can offer visitors additional criteria with which they can more easily find the products they like.