Q What personal goals do you want to achieve as

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However, as more searches and comparisons are made before a purchase occurs, it is still very important to communicate with potential customers through content during that journey . Therefore, when creating content, rather than just aiming for the number of keywords and volume, I think we need to look more closely at what concerns our potential customers are having. Q What do you consider most important when implementing intent marketing? A Knowing the customer’s intent, the continued growth engine of the website lies in the content. From the perspective of true intent marketing, my biggest concern is executing with a big roadmap and achieving a level that meets the expectations of clients.  a consultant? A The goal is to ensure that all content on the website is set in a format based on customer intent.


In order to do so, I hope to create a structure that responds not only to natural influx through blogs, but also Cambodia Phone Number Data to other campaigns such as PR, PPL, and TVC, so that the entire website can participate in the customer's purchasing journey. How does it feel to run together to help a company grow for a year? We spoke with consultant Kim Gyu-yeon, who is in charge of the 'Everyone's Research Institute' project, which was carried out for one year from February 2022 to February 2023. About Me Q Hello. Please briefly introduce yourself. A Hello! This is Kim Gyu-yeon, a talented professional from the Ascent Korea consulting team. 01 While working on the projectQ What problem did you most want to solve while working on the project? A There were difficulties in applying technical SEO, so we had to compete with content SEO.



That's why I focused most on making blog content appear on Google's first page, that is, creating content loved by Google . Q. If so, how did you solve it and what was the result? A By accumulating content that reflects customer intent on the client company's blog, we focused most on increasing the authority and expertise that Google emphasizes and exposing the blog content to the first page of Google, and were able to turn this into actual results.  84 out of 100 published contents exposed on page 1 Q When was the moment when you felt happiest or most accomplished during the project period? A I am very serious about data. We built a dashboard using a spreadsheet (content publication management sheet) and Google Search Console data, and checked traffic every morning as if we were checking stocks while drinking coffee.