ashtags for PR Somewhere along the line

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If there aren’t a lot of tweets getting interactions, the ones from more influential accounts rise to the top. Being featured at the top of the search results for mobilegeddon, a hashtag that reached over 106,000 user accounts and generated over 127,000 impressions, gave me awesome reach and this result: tweet activity hashtags If you can tap into a super-hot trending topic, you can really cause your tweets to take off.



Even if there aren’t a lot of crazy popular hashtags in your industry or niche, remember that it’s beneficial to IT Numbers build the size of your following and your influence overall. For example, I tweeted this out during the season finale of Game of Thrones: how to use twitter hashtags Holy moly – over 100,000 impressions and 778 retweets! No, I don’t expect that the people interested in Game of Thrones are going to buy something from me.






That’s the whole point – if you’re trying to sell all the time and are only looking at your social network as a potential lead base, you’re not getting it. Focus instead on building an engaged, loyal following of people who find you interesting and will share your tweets with their networks. Here’s another example: I made this tweet about fifagate using that trending hashtag, which reached well over 350,000 Twitter users. Hmy tweet reached the author of an article containing the best fagate tweets, and mine was included. (This cracked me up.) Of course, media mentions are great for your overall online profile, making trending hashtags a useful tool for PR, as well.