Processe Before the Same Court That is Hearing

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Currently, and with the latest changes in the Google algorithm, the number of web pages that link to the content that we want to position is very important to improve SEO positioning in general. Google Analytics It is one of the most complete tools if you want to develop absolute control of each content that is positioned through Google (number of visits, origin, traffic sources, duration of visits, etc.). In addition, it also serves to find out those keywords that have worked best globally in SEO positioning.

Once the best keywords or keywords have been selected to position a certain content or web page, an exhaustive analysis of the feasibility or feasibility of positioning keywords in search engines such as Google must also be carried out. For this, there are moible number data certain indicators capable of facilitating this arduous task of transcendental importance: KEI (Keyword Effectiveness Index) It represents, without a doubt, the best indicator to know in real time the effectiveness.



A certain keyword. Known in Spanish as the keyword efficiency index, the KEI is the result of dividing the number of local and monthly searches for a certain keyword (squared) by the number of results for it. The KEI or keyword efficiency index acts, therefore, as a reliable indicator of content competition. It should also be noted that the higher the value obtained from the operation, the better the keyword will be for SEO positioning.