buying habits can change quickly

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to maximize success. 4.1.Cultural Differences This is because the cultural norms of different market segments can differ significantly, which may affect how they respond to your marketing communications. Therefore, it is crucial to understand these differences and adjust your communication style accordingly. Please note that usage may vary significantly from country to country. Including the use of your product. For example, in Africa, a parasol can be used as an umbrella. 4.2.Market Dynamics Another mistake to avoid is not updating your market segments. Consumer  (just look at what happened during the COVID-19 pandemic), so be sure to monitor these changes and adjust your segments accordingly to keep your marketing segmentation strategy effective.


  4.3. Doing it “by hand” Taking into account the multiple points of Mayotte Email List contact (phone, Messenger, Whatsapp, SMS, social networks, email, etc.), you can no longer segment your audience without tools. Spreadsheets are great, but when there are multiple criteria and hundreds, thousands or tens of thousands of customers, it's impossible. Not to mention, you’ll also have to manage opt-ins, opt-ins, or GDPR compliance before sending personalized messages. Therefore, CRM and marketing automation tools are crucial. This is the next point. Excellent Segmentation Tool: CRM and Marketing Automation 5.1. CRM: Segmentation Tool CRM is an important tool for implementing an effective marketing segmentation strategy. It allows you to collect, centralize and manage customer data, analyze the data and use it to personalize communications. Different CRM segmentation criteria can be based on purchase history,



Preferences, behaviors and all interactions with the brand. Using these criteria, you can divide your market into different segments, score the database, build lists in your CRM, and then personalize and contextualize your marketing messages to meet the needs of each customer segment . 5.2. Marketing Automation: Tools for Automating Customer Relationships and Personalizing Messages As the name suggests, marketing automation makes it possible to automatically initiate a series of actions, which we can call "scenarios", that are designed to be triggered based on predefined initial criteria. An example of a simple scenario: 1. If the customer is over 40 years old, has not made a purchase in 3 months, lives in the north, and has not visited the website,