SMS and CRM Integration: Three Steps to Effective Marketing Campaign Management

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In the era of messenger marketing, SMS service does not lose its position and continues to be in demand as a communication channel. The reason is simple: the tool allows you to quickly and conveniently solve almost any business request - user authorization, notification of special offers, new arrivals or current operating mode.

For the most effective work with the service, it is important to know about the nuances of integration and use of the tool. Today we will tell you how to competently implement SMS in the CRM system and optimize the communication budget.

Why does SMS continue to maintain high positions in the on page seo service market? It's simple: more than 90% of users read them. Messages are opened within 3 minutes after receiving them. And in SIGMA messaging, targeted SMS mailing is one of the company's TOP-3 products.




Useful links:
1. SMS mailings: requirements of the Russian legislation
2. SMS mailing service: what kind of “beast” is it and why does your business need it
3. Trends and innovations in advertising SMS mailings: what to expect in the future
4. CTR in SMS mailings: how to increase clickability of notifications many times over

SMS Integration into CRM Systems: 2 Solutions for Business
The modern integration market offers businesses two options for connecting SMS to a CRM system. The first is through a ready-made module , the second is self-configuration of the solution via API.

SIGMA messaging successfully implements both options. Our clients have access to more than 20 ready-made mailing modules. Let's consider the integration process using two popular solutions as an example - YClients and "MoySklad" . Why we recommend installing and using them - the answer is below.

Ready-made modules
Integration of SMS into the CRM system via the YClients and MoySklad modules is attractive because it suits any business niche: from the beauty industry to medicine. The solutions are used for a wide range of tasks: notifications about discounts, appointment reminders, bonus accrual, holiday greetings, etc. Using the tool, you can also automate and personalize mailings. To do this, use:

Improved data auto-substitution system
Convenient functionality for creating client lists
Advanced Template Manager
Simple mailing scheduler
Sending trigger messages using macros and variables


To connect modules, you don’t need to have any special knowledge or tools. It’s enough to take a few minutes and follow 3 simple steps:

Register on the SIGMA messaging website.
Get instructions from the manager.
Set up and test the service.
That's all — you can start sending SMS messages via YClients or "MyWarehouse". In the future, we recommend monitoring statistics and, if necessary, adjusting notifications based on them.

How can you reduce your customer communication costs several times over using SIGMA messaging modules? To do this, simply connect a “cascade” — several distribution channels that the system uses sequentially, in order of increasing cost. Resending ensures 100% message delivery and reduces marketing costs by 2-5 times*! Our modules support all popular notification services — WhatsApp Business API , VIber , VK , OK and voice .



Thus, mailings via ready-made modules in SIGMA messaging are saving your time and budget: the connection process takes no more than 5 minutes. In addition, the company receives 100 ₽ on the test balance and 5 free SMS daily!

Useful links for connecting the YClients module:
1. Registering the sender name
2. Step-by-step integration setup
3. Service mailing from Yclients CRM
4. Advertising mailing from Yclients CRM

Useful links for connecting the "MyWarehouse" module:
1. Installing the mailing module
2. Configuring the mailing module
3. Creating mailings in "MyWarehouse"
4. Creating a sender's signature

API Protocol
SMS integration with CRM is also possible independently via API . This is a solution for developers, which provides fast and convenient sending of any notifications from your software via our SMS gateway. In addition to text notifications, the module supports popular channels - Viber , VKontakte,  Odnoklassniki,  Smart Route , aka "cascade". What distinguishes the SIGMA messaging solution from other offers on the market?