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How much does Facebook advertising cost you? Ultimately, the cost of Facebook Ads depends on you and the campaign goal you want to achieve with your Facebook Ad. If you set a budget, it won't be exceeded. Facebook advertisers have the opportunity to choose between two budget options : a daily budget or a long-term budget . You can flexibly determine the term, i.e. a start date and an end date for the long-term budget. Your set budget will then be evenly distributed over the period of time you have specified.

Regardless of whether you choose a daily budget or a long-term budget, in neither case will your initial marketing budget be exceeded. With the setting options you can control exactly how much money Phone Number List you want to spend on your Facebook advertising so that you don't incur any unplanned costs. This means you have full cost control over your advertising budget . Facebook billing models , you have the option to choose between billing per click (CPC) or per thousand impressions (CPM ) in the Ads Manager.



Billing per click (CPC) With the CPC billing model, costs are actually only incurred when the Facebook user clicks on the ad in the network. This means you only incur costs once there has been an interaction with the ad. For this reason, this billing model is particularly suitable for advertising formats that are designed for interactions. A maximum CPC is set when advertisers place advertisements. The placements are distributed using a bidding process. On average, the click prices are cheaper the broader the target group.