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They need content to build these new domains immediately. Other businesses have legacy websites in dire need of a facelift, and now it’s finally time to add educational content to improve the user experience. But combine a new marketing strategy with a technical product, new authors, and tight deadlines, and you're bound to run into a few hiccups. a 360-degree understanding: what is the product How the product works Who is it designed for and what problem does it solve for them How do you want to package it?
There’s a learning curve for any company, let alone a tech brand serving a niche demographic with a specialized product. SOLUTION: START WITH A FORMAT THAT MEETS YOUR NEEDS AND HELPS America Cell Phone Number List WRITERS UNDERSTAND YOUR BUSINESS INSIDE AND OUT Most of these companies make it so that the landing page is not crafted by an engineer or business owner—nor a writer. Admittedly, your in-house experts are the ones who need guidance on landing pages, but they don’t necessarily have the writing background to create compelling copy.
The ideal place to start is for the author to create product and service landing pages before blogging. When a writer begins creating blog content, he or she already has a better understanding of customer expectations and the unique value proposition, including what the company does, who the software is targeted at, and how to write to a specific audience. In an analysis of over 80 tech clients, we found that 33% of backlinks lead directly to product and service landing pages. Learn more about the importance of product and service pages here .
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