You create personas for each segment

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A digital marketing strategy is that you will get a simple set of goals that you need to achieve.Building a strong Digital Marketing Funnel means choosing the right tactics at each stage to achieve those goals.But before you even start with the Digital Marketing Funnel stages, it is very important to go through some basic elements that can help you design and optimize your Digital Marketing Funnel according to your business and type of potential customers.There are two main elements in the Digital Marketing Funnel Target PersonasTraffic Source1. Determine the Target PersonaThis is the first thing you should think about.

There are many different terms for Target Personas, including  target persona, customer  Belgium Mobile Number List avatar, sales avatar — they are all the same.Your Target Personas are designed to represent customers' basic wants and needs. of your customer base so that all the messages you convey are well targeted.Some people do this very easily, and others do it very, very hard — like the one I'm about to recommend to you.The goal here is to create a fictional person who represents the specific interests, wants, and needs of your target audience.





Buyer personaYou give him a name, job, salary, interests, family life, relationship level, whatever.Create that fictional person and then all your marketing messages, will target a specific avatar, down to a specific type.Basically, everything in your Digital Marketing Funnel flows from your customer avatar. It is very important to be careful when making it.There are lots of different ways to do this, but the one I like best is actually talking on the phone with your customers.Conducting interviews and surveys can help you really find out what your customers want and need.