The 10 trends in digital marketing for fashion

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The online fashion sector is one of those that has experienced the greatest growth in recent years. In fact, according to Statista, it is expected to reach 872 billion in 2023. This clearly demonstrates that the demand for products in this sector (clothing, shoes, accessories) through the Internet is on an upward trend worldwide. . Simply put, the online fashion sector is growing. In this context, being at the forefront of digital marketing strategies for fashion is essential for any business that wants to be successful in this area.

Below, we present the 10 trends in digital marketing for fashion that must be put into practice in an online store with these characteristics.

10 trends in digital marketing for fashion that you can put into practice in your ecommerce
The world of online fashion is constantly evolving and, to stand out in it, it is crucial to be up to date on the latest digital marketing trends . Well, they are the ones that put your customer in contact with your products . From remarketing and seasonal promotions to influencer campaigns, audience engagement, original content and image prominence, there are many strategies you can put into Mexico Mobile Number List practice to increase your brand's visibility and attract new customers.

In addition, personalized promotions and the shopping experience are essential tools to build customer loyalty and keep them satisfied. Below, we will delve into each of these trends in digital marketing for fashion and explain how they can help you stand out in the online fashion sector.



1. Remarketing
Remarketing is a marketing strategy that involves showing ads to people who have visited your website, but have not made a purchase . This technique allows you to recapture their attention and increase the chances of them making a purchase in the future.

2. Seasonal promotions
Seasonal promotions are an effective way to attract consumers at specific times of the year. Some key dates are Christmas or Valentine's Day . It is important to be aware that there are events throughout the year, and take them into account in your strategies. A good calendar adapted to your sector is key in this sense: Carnival, Halloween, Mother's Day... The year is full of opportunities to attract the attention of your clients.

3. Guide the consumer with related products
Targeting the consumer with related products is a technique that consists of offering products that are related to what the user is looking for. Lookbooks and gift guides are examples of how to guide the consumer with related products.

In case you're wondering, a lookbook is a collection of photographs or images that show the products of a brand or collection in a visual context. Through lookbooks, brands can show their aesthetics and style, as well as inspire customers to create their own combinations and outfits . They are also a way to promote a brand's products in an attractive and emotionally persuasive way.