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Google Search Engine Optimization Black Hat vs White Hat SEO Black Hat SEO and White Hat SEO: Two Optimization Methods (Source: Medium) However, not all Google SEO optimization strategies fall into the categories of black hat SEO and white hat SEO. So where does the rest of your SEO strategy fit in? That is Gray Hat SEO. As the word implies, it is neither white nor black, but a gray SEO strategy. It is difficult to say that it violates Google policy (if you are unlucky, you may receive a penalty), but it refers to all strategies that are not standard SEO. Moreover, because Google's algorithm is updated 500 to 600 times a year and Google's Terms of Use are also updated frequently, it was a white hat strategy with no problems at all in 2019, but in 2020, it suddenly becomes a gray hat or black hat strategy. In some cases, it changes to .
However, don't think about it too complicated! In the end, Google is a search engine, and the most essential purpose Cambodia Phone Number Data of a search engine is to expose search results that can most appropriately and completely answer the search term (keyword) at the top of Google when a user searches for something. Because it is. Google Search Engine Optimization User Experience Google places importance on users' satisfaction with their search experience. In the end, all search engines, including Google, consider the user's search experience satisfaction (User Experience) as the most important, and the method of achieving the goal is based on cultural, legal, and technical (AI, Big Data) reasons that continue to change with the times. It's just progress little by little. Google has issued a “warning” regarding guest blogging, which is one of the backlink building strategies in the middle of white hat/grey hat that is still widely used by SEO marketers around the world . Recently, with backlinks containing too many spam keywords are being created, which in turn reduces users' satisfaction with the search experience.

However, it has not been confirmed whether a penalty was received as a result. This guide describes only white hat SEO strategies, and depending on the region or time of year the reader reads, it may include strategies that may not be considered white hat SEO. However, we inform you in advance that this is not intended. SEO (Search Engine Optimization) Top Exposure Task Checklist Google SEO Optimization Keyword Research The first step to top exposure on Google: Keyword research 키워드 리서치 When you start working on Google SEO, the first thing you need to do is keyword research. This part is often overlooked, but in fact, keywords are the foundation of all search engine optimization work, so you need to spend enough time finding appropriate keywords. There are many famous tools for keyword research , such as Ahrefs , SEMRush , Ubersuggest , etc.,
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