Performance Max campaigns Search themes are a powerful signal

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Automobile” will reach the exact same audience and won’t improve performance incrementally. Consider competitor terms as search themes Especially if you’re a new brand on the market–this will help Google more quickly understand who your prospects are currently searching for. Google allows bidding on your competitors’ keywords (in many cases) within your search campaigns and includes your competitor’s brands and product names as search themes. Before implementing this strategy, however, make sure that you understand any local laws or regulations about how you can advertise on competitor brands and trademarks.


Use traditional search campaigns alongside yourto add to your Performance Max campaigns. Even though your Performance Max campaigns will automatically target the search network, don’t neglect the importance of your search campaigns Iceland Phone Number on their own. Use search themes within your Performance Max campaigns to find new placements and scale incremental traffic and continue to apply that found insight to your search campaigns. As you build your search campaigns, be sure to incorporate exact match keywords so that they take priority over your Performance Max search theme signals, and you can continue to target,



Optimize, and refine your newfound traffic. Use search themes the right way in Performance Max campaigns Google’s new search themes beta will help advertisers share their human expertise and provide better signals to their machine learning powered Performance Max campaigns. Search themes gives you a little more control over your Performance Max campaigns, making them more effective and tailored for your audience. Mark Irvine MEET THE AUTHOR difference between these marketing tactics? You’re about to find out!  . (search engine optimization) is about getting traffic and leads from organic results on search engine pages. SEM (search engine marketing) is a broader strategy for getting traffic from