Customer sentiment using AI tools like Zendesk

piloyniloy12@gm

customer experience depends largely on our emotions.According to psychologists, buyers make purchasing decisions based on theiremotions, then tend to justify that decision using logic and hard facts. So, tobetter understand and measure the level of your customer experience, you needto go further in exploring what drives customer experience, namely emotions.Emotions go far beyond the recommendation, promotion or ease of use of theproduct. That's why it's so important to focus on optimizing the feelings yourbusiness generates. Research by Feedbackly indicates that the EVI® (EmotionalValue Index) figure has a correlation of up to 80% with conversion and salesrates. The bottom line is that the more emotion you create, the higher your

conversion rates go. By measuring and optimizing the emotionsyour business evokes, you Chinese Malaysia Phone Number List can not only improve your CX, but also optimize thegrowth of your business. Convert customer emotion data into real results How doyou transform something as abstract as an emotion into something tangible,measurable and actionable? After years of research and millions of datacollected and analyzed, it is possible to understand how emotions can bestructured. It is now possible to measure and classify  AI or through a customer survey and certain KPIs like theEVI® (Emotional Value Index) . These new emotional experience management toolshelp better business outcomes. In

the stages of the customer journey preceding the purchase,measuring customer emotions makes it possible to detect missing information ona website, a sales page, a selection of products or customer service , and toremedy it. By filling the gaps that cause negative emotions, you can achievehigher conversion rates. The source mentioned above mentions an 80% correlationbetween the emotional value elicited and conversion and sales rates, whichplays a big role in increasing sales volume. On the other hand, positiveemotion data provides good cross-selling opportunities and tells you if you'reon the right track. Feedbackly data indicates that high emotional value ( EVI®) has almost three times the positive impact on customer loyalty and retentionthan