We’ve seen it over and over

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Proper conversion tracking on the Google Search Network in January 2016.**Data here reflects 26 accounts (Wordstream clients) using RLSA audiences for their shopping campaigns on the Google Search Network in September 2015.Mark IrvineMEET THE AUTHORMark IrvineMark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.

See other posts by Mark IrvineObviously, the ultimate goal of CRO Greece WhatsApp Number Data should be to increase sales and quality leads.But my question for today is: what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. For example, you can measure:Bounce rateTime on siteShopping cart abandonmentCost per conversionClicksEtc.But one metric is more important than all the rest.I know what you’re thinking.





Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer.Actually, no.Important CRO MetricIn my opinion, there’s an even more important metric you should be paying attention to; Click-through rate (CTR) is THE most important conversion metric.I’m not crazy. Here are three reasons why.1. High CTRs Lead To Higher Conversion RatesConversion Rate Optimization MetricsThere is a clear relationship between click-through rates and conversion rates.