New indicators aligned between Sales

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It is just as important, if not more important, to know how to retain your customers and even make them become real promoters of the company. Once again, the lead status, and therefore the associated CPL metric, do not take these aspects into account. The customer's journey and life after their purchase are entirely absent from the cost per lead calculation.

Using CPL to manage your marketing investments therefore means not taking into account the probability of a customer's repeat purchase, or even their potential for recommendations to other Belize WhatsApp Number future buyers. & Marketing You will have understood, if we have to summarize the limits of the CPL, we can simply say that the latter is not a business metric for the company.




Quite naturally, the ways to do better than the CPL are strongly linked to the business, and therefore to the sales, of a company. While we often talk about Sales & Marketing alignment from a team perspective, it is just as true to use this expression regarding a company's key indicators. Marketing teams, to stimulate both customer acquisition and retention, must use business KPIs to guide their decisions and investments.