In other words Consumers may take an action only if they are given reason to believe it will have a specific outcome they desire. From the time the consumer decides to move on. Until the moment when the operation is completed Consumers can change their minds or choose another course of action. This gives marketers several insights. The first is how they have to link the purchase to a specific positive outcome. For example AX markets its body spray products in such a way that anyone who uses them might believe they have sexual desire. Better with women The theory then emphasizes the importance of moving consumers through the sales process.
Instead of leaving them alone They may be more likely to stop buying or spend money on competing brands. Engel Kollat Blackwell model The Engel Kollat Blackwell EKB model is a natural evolution of ideas found in the theory of reasoned action. This theory of buyer beha Job Seekers Phone Numbers List vior works on a fourstep process that influences a consumer's purchasing decision: input. data processing decision process and variables in the decisionmaking process Entering data is the first step. This is just the stage where consumers use marketing media the most whether through billboards online ads or inperson presentations.
From the information collected in these documents They shift to information processing. During that time they combine that information with their experiences and expectations to make the best decision for their current situation. Rational insights will lead them to the next step. have gathered. Additionally there are key steps in the decisionmaking process: awareness of needs Searching for information Evaluation of alternatives Buying or choosing Results after purchase Motivation needs theory In the worldwide psychological community was abuzz with Abraham Maslow's hierarchy of needs a theory that asserted that people act to satisfy their needs according to a system of needs.