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The affiliate network then enters the report into the system so that publishers only see the shares for which they will receive remuneration. It is worth mentioning that publishers providing quality shares can often count on higher remuneration. “Why was this lead rejected?” A very important element in cooperation between the network and publishers is precise information in the campaign description what a correct lead is - this helps avoid unnecessary understatements. An action may be classified as incorrect when, for example.
The user did not click on the confirmation link in the e-mail (if the advertiser wants to obtain Double Opt-in e-mail addresses, after leaving the e-mail, the user must additionally click on the confirmation link that is sent to the provided address - this is a verification of the correctness of the address), the user photo retouching does not answer the phone (the affiliate network should agree with the advertiser the exact number of attempts to contact the user, only after exceeding the agreed number the lead is classified as invalid), the user claims that he did not fill out the form (during a telephone conversation, there are situations when the person called did not leave any contact information anywhere.
Apart from the obvious case when someone entered his number incorrectly, this also happens when the publisher is a broker and himself enters large amounts of data or when the publisher tries to artificially generate traffic), the user does not meet the advertiser's specific requirements (there are campaigns in which, apart from confirming contact details, the person must meet additional criteria. For example, in a campaign for a cash loan, the advertiser may require that the user not be listed in the Credit Information Bureau), the user canceled the service (this reason occurs in campaigns available in CPO/CPS models, for example, a person ordered a telephone subscription on the website, but in the end the contract was not signed).
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發表於 2023-10-11 16:51:40