Companies took notice and start-ups started

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It is a reflection of the end of an era of shame for the female body and a way for women to define their relationship with their bodies, on their own terms. The product is simple, but with a deep impact on society. And also with a great ROI ( return on investment ), with a turnover of 100 million, reaching CVS pharmacies and Urban Outfitters at the same time – and expanding its own market with lines for teens (BTWN) and seniors (Speakx). Thinkx website. Your action The companies that succeed in creating value for underserved customers.

Do so through 3 principles: Merge trends and in-depth knowledge of your target customer. Invite them to help design your solution. And support the community by giving back. When starting your business, zoom in on specific communities of people who have something photo editor in common beyond demographics. With a big problem that needs to be solved. Accept going for a smaller group of the initial addressable market. It will boost your startup's adoption in ways you can't foresee.



The hyperconvenient startup During the lockdown, new needs suddenly emerged. For example: how can you order a thermometer to measure your sudden fever and get it the same day when you are in quarantine? How do you get your dog's favorite snacks when the specialty store is closed? By mid-2020, Uber Eats had already introduced pharmacies and pet stores to its delivery portfolio. And from these niches a new type of startup emerged: delivering everything you need in the city, with a delivery time of less than half an hour.